Are you a visionary marketing leader with a proven ability to craft compelling brand stories, ignite growth, and drive innovation in the digital age? Do you thrive in dynamic industries and have a passion for shaping the future of finance? If so, Safello, the leading cryptocurrency brokerage in the Nordics, invites you to join our journey to revolutionize the financial world.

The Mission of Your Role

As Safello’s Chief Marketing Officer, you will be the driving force behind our brand’s evolution and growth. You’ll work alongside our CEO and senior leadership to position Safello as a market leader in the cryptocurrency space. This role is pivotal to building our brand’s narrative, enhancing customer engagement, and executing world-class marketing strategies. You will be responsible for integrating marketing, branding, product innovation, and customer insights to achieve exponential growth and strengthen Safello’s presence in the market.

As CMO, you will lead all marketing functions, including brand development, customer acquisition, partnerships, and communications, positioning Safello as a trusted and recognizable brand in the financial and cryptocurrency sectors. You will be part of the leadership team, influencing Safello’s strategic direction and growth roadmap.

Key Responsibilities

Brand Strategy & Storytelling: Develop and execute a comprehensive brand strategy that tells Safello’s story, builds awareness, and establishes Safello as a leader in the fintech and cryptocurrency space.

Growth Marketing Leadership: Lead the marketing team to drive acquisition, engagement, and retention through innovative, data-driven marketing strategies.

Digital Marketing & Customer Insights: Oversee digital marketing channels, content strategy, and customer data analytics to enhance performance and identify new opportunities.

Partnership Development: Cultivate and manage relationships with key partners, influencers, and media outlets to amplify Safello’s reach and credibility.

Revenue Growth: Collaborate with cross-functional teams to identify new markets, optimize marketing funnels, and develop initiatives that drive revenue growth and market share.

Innovation & Product Marketing: Work closely with the product team to ensure alignment between product development and marketing efforts, ensuring an exceptional customer experience.

About You

To succeed in this role, you should bring:

- A degree in marketing, communications, business, or a related field. An MBA or advanced marketing qualification is a plus.

- 10+ years of experience in senior marketing leadership roles, ideally within fintech, technology, or high-growth companies.

- A proven track record of building and scaling brands, with a focus on digital-first strategies and customer-centric approaches.

- Strong understanding of digital marketing, content creation, data analytics, and brand management.

- Expertise in growing companies in regulated industries, with a preference for experience in financial services, fintech, or cryptocurrency sectors.

- Outstanding communication skills in English.

- A visionary, creative, and strategic mindset, combined with a hands-on approach to execution.

Bonus Qualifications

- Experience in the cryptocurrency or blockchain industry.

- Proven success in leading marketing transformations within highly regulated environments.

- Project management experience with a focus on agile marketing practices.

- Communication skills in Swedish

Personal Attributes

- A natural leader and team builder who inspires and motivates with vision and enthusiasm.

- Grit and resilience, thriving in a fast-paced, ever-changing environment.

- A strategic thinker with a passion for innovation, storytelling, and data-driven decision-making.

- Comfortable traveling and fostering relationships with external stakeholders and partners.

What We Offer

Join us for a chance to work in a groundbreaking industry that’s reshaping the future of finance. Safello offers flexibility, competitive compensation, and a benefits package, with a hybrid remote work model and a centrally located office in Stockholm. As part of Safello’s growth journey, you’ll have unmatched opportunities to make an impact and grow your career.

About Safello

Founded in 2013 and regulated by Finansinspektionen, Safello is a trusted cryptocurrency exchange for Swedish customers. We offer seamless buying and selling of cryptocurrency with advanced features that integrate banking and blockchain technology for users. Learn more at safello.com.

Apply Now

Don’t miss your chance to be a key player in transforming the future of finance. Apply today by sending your application no later than October 11th. Interviews will be conducted on a rolling basis, and the position may be filled before the deadline.